Chairman’s Desk


It is with great pride that I am presenting ANR’s first In-house Newsletter, “New Opportunities”. ANR was conceived as world’s first dedicated B2B New Retail platform back in 2018 and today we pride ourselves on what we have achieved. ANR has scaled new heights with 70+ Expert Networks, over 50 service categories and country desks panning across China [Hong Kong, Macau, Shenzhen], France, Italy, Malaysia, Cambodia, and soon-to-be-launched country desks globally. ANR provides actionable tips, case studies and winning strategies to assist those who aspire to embark on, improve or utilize their New Retail Digitalization journey in the competitive China and SEA markets. 

Amid a period of increasing global complexity, businesses and brands remain optimistic and sustainably positioned to capture opportunities created by Asia's economic transition, poised to lead in an increasingly interconnected world. In the times ahead, ANR will continue to excel in its mission with a pioneering spirit, a commitment to innovation and its long-term vision to up skilling of talent in the New Retail Economy. Above all, ANR will remain steadfastly committed to upholding the highest professional standards and driving value for stakeholders across the New Retail Economy.

As a 23+ year experienced professional and having led in the capacity of Senior Management, Richie Yung is in the vanguard of New Retail; China Market Entry, B2C Cross-border ecommerce, B2B ecommerce, New Retail, Social Media Marketing, Social Commerce, Digital Transformation. Richie excels in providing professional & practical advice, strategy to operations on continental market entry and further market penetration to local & overseas brands in the Asia Pacific region. His vast experience in Business Development, etailing, e-commerce in sectors such as Baby products, Cosmetics, Fashion and Household products in HK, PRC and Asia Pacific serves as a yardstick for fellow entrants in New Retail. Global Brands call upon his expertise to align the conventional business model with e-commerce model, brand-building and PR management. Richie is an authority on establishing partnerships with Online Media Agencies, Channel Management, ERP and e-Commerce solutions.